BASECAMP SOCIAL MEDIA CALENDAR - MARCH 2024

THEME: Spring Awakening Campaign

WEEK 1 (Mar 4-10): TEASE
- Mon: Behind-scenes story - "Something's brewing"
- Wed: Poll - "What spring flavor are you craving?"
- Fri: Reel - Latte art practice session (training content!)
- Sun: Staff spotlight - Maria

WEEK 2 (Mar 11-17): BUILD
- Mon: Ingredient reveal - lavender close-up
- Wed: "7 days until spring" countdown begins
- Fri: Reel - Taste test reactions (staff trying new drinks)
- Sun: Throwback to last spring + hint

WEEK 3 (Mar 18-24): LAUNCH
- Mon: Full menu reveal post
- Wed: Story takeover - drink prep tutorials
- Thu: Countdown "Tomorrow!"
- Fri 3/21: LAUNCH DAY - morning post + stories all day
- Sat: UGC reshare from customers
- Sun: "How was your first week of spring?" engagement

WEEK 4 (Mar 25-31): SUSTAIN
- Feature customer photos
- Individual drink spotlights
- "Which spring drink are you?" quiz

HASHTAGS: #BasecampSpring #SeattleCoffee #SpringMenu2024

CONTENT TO CREATE:
- Hero images of each drink (need photographer?)
- Recipe process videos
- Staff reaction reels
