Marketing Strategy Session
Date: November 5, 2025
Attendees: Owner, Marketing Consultant, Social Media Manager (PT)

Review of current performance:
- Instagram: 3,400 followers (+18% YoY)
- Email list: 890 subscribers (22% open rate)
- Google reviews: 4.7 stars (142 reviews)

Q4/Q1 Campaign Planning:

Holiday campaign (Nov 15 - Dec 31):
- Seasonal drink launch: Gingerbread Oat Latte, Peppermint Mocha
- Photography session scheduled Nov 12
- Paid promotion: $300 budget for Instagram/Facebook
- Email series: 4 emails through season

January "New Year, New Brew" campaign:
- Focus on healthy options
- Partner with local gym for cross-promotion
- Loyalty program double points week

Content calendar:
- Posting frequency: 4x/week Instagram, 2x/week stories
- Behind-the-scenes content performing well
- Staff spotlights get high engagement
- Educational content about sourcing to increase

Local SEO priorities:
- Google Business posts weekly
- Photo refresh needed
- Respond to all reviews within 48 hours

Partnership opportunities:
- Local bookstore: joint events
- Farmers market: pop-up booth
- Office building next door: corporate account outreach

Budget Q1: $1,200 total
- Paid social: $600
- Photography: $300
- Event costs: $200
- Miscellaneous: $100

Next meeting: January 10, 2026
