Menu Engineering Analysis
Review date: November 2025

Current Menu Performance (by category):

Stars (High popularity, High profit):
- House Latte - 22% of sales, 78% margin
- Cold Brew - 15% of sales, 82% margin
- Oat Milk Latte - 12% of sales, 71% margin
- Seasonal special - 8% of sales, 74% margin

Workhorses (High popularity, Lower profit):
- Drip Coffee - 18% of sales, 68% margin
- Americano - 7% of sales, 65% margin
- Tea - 5% of sales, 62% margin

Puzzles (Low popularity, High profit):
- Cortado - 3% of sales, 81% margin
- Pour Over - 2% of sales, 76% margin
- Affogato - 1% of sales, 79% margin

Dogs (Low popularity, Lower profit):
- Hot Chocolate - 2% of sales, 58% margin
- Chai Latte - 3% of sales, 54% margin
- Smoothies - 2% of sales, 48% margin

Optimization recommendations:

1. Promote puzzles:
   - Feature cortado in staff recommendations
   - Add pour-over bar visibility
   - Upsell affogato with pastries

2. Improve workhorses:
   - Test slight price increase on drip (+$0.25)
   - Reduce Americano water volume for cost

3. Fix or remove dogs:
   - Reformulate chai (cheaper base)
   - Consider removing smoothies (equipment space)
   - Hot chocolate: seasonal only

4. Protect stars:
   - Maintain quality consistency
   - Monitor competitor pricing
   - Keep featured menu position
