Coffee Shop Foot Traffic Patterns Research
Placer.ai Industry Analysis - Q4 2025

Methodology: Anonymized mobile location data from 12,400 US coffee shops

Traffic Distribution by Hour (weekdays):
7-8am: 14% of daily traffic
8-9am: 18% (peak hour)
9-10am: 12%
10am-12pm: 16%
12-2pm: 15%
2-5pm: 14%
5pm-close: 11%

Weekday vs Weekend:
- Weekday average: 287 visits/day
- Weekend average: 224 visits/day (-22%)
- Weekend peak shifts later (9-11am vs 7-9am)

Remote Work Impact:
- Shops in residential areas: +34% weekday traffic since 2020
- CBD locations: -18% weekday traffic
- Suburban locations: +12% overall

Dwell Time Trends:
- Average dwell time: 24 minutes (up from 18 min in 2020)
- Morning rush: 8 minutes average
- Midday: 38 minutes average
- Weekend: 31 minutes average

Correlation Findings:
- Wifi quality correlates 0.67 with dwell time
- Seating capacity correlates 0.54 with total daily visits
- Parking availability correlates 0.48 with suburban traffic
