Coffee Consumption Demographics Analysis
Specialty Coffee Association Industry Report

Population Segment Analysis (US market):

By Age:
- Gen Z (18-26): 48% daily drinkers, highest specialty preference (62%)
- Millennials (27-42): 71% daily drinkers, highest spend per drink ($5.84)
- Gen X (43-58): 74% daily drinkers, most brand loyal (68% single-shop)
- Boomers (59-77): 68% daily drinkers, lowest mobile adoption (12%)

By Income:
- Under $50k: 2.1 cups/day, $4.12 average spend
- $50-100k: 2.8 cups/day, $5.21 average spend
- Over $100k: 3.4 cups/day, $6.47 average spend

By Location:
- Urban: 71% daily, highest cold coffee preference
- Suburban: 68% daily, highest drive-through usage
- Rural: 59% daily, highest home brewing

By Occupation:
- Remote workers: 4.2 cups/day, 34% consume at coffee shops
- Office workers: 3.1 cups/day, 47% consume at coffee shops
- Healthcare: 3.8 cups/day, highest early morning consumption
- Education: 2.9 cups/day, strongest seasonal patterns

Gender Differences:
- Men: 3.2 cups/day, espresso preference 42%
- Women: 2.8 cups/day, specialty drink preference 54%
- Non-binary: 3.0 cups/day, highest independent shop preference
