Seasonal Beverage Trends Analysis
Technomic Menu Research - Coffee Category 2025

Menu Incidence Tracking (% of shops offering):

Fall (Sept-Nov):
- Pumpkin spice latte: 87% (+2% YoY)
- Apple cider drinks: 54% (+8%)
- Maple variations: 48% (+12%)
- Chai specials: 62% (stable)

Winter (Dec-Feb):
- Peppermint mocha: 79% (stable)
- Gingerbread latte: 58% (-4%)
- Eggnog variations: 34% (-12%)
- Hot chocolate specialty: 71% (+6%)

Spring (Mar-May):
- Lavender drinks: 44% (+18%)
- Floral/botanical: 38% (+14%)
- Honey-based: 52% (+8%)
- Light/refreshing positioning: 61%

Summer (Jun-Aug):
- Cold brew focus: 94%
- Fruit-forward cold: 67% (+11%)
- Coconut variations: 48% (+7%)
- Frozen/blended: 72% (stable)

LTO Performance Metrics:
- Average sales lift during LTO: 8-15%
- Social media engagement increase: 340%
- New customer acquisition: 12% of LTO purchasers are new
- Conversion to regular menu: 23% try regular items same visit

Emerging Ingredients 2026 Watch List:
- Ube (purple yam): 22% testing
- Yuzu citrus: 18% testing
- Black sesame: 15% testing
- Butterfly pea flower: 28% testing
