MARKET RESEARCH DATA - Seattle Coffee Market
Sources: IBISWorld, Statista, local business journals, Census

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INDUSTRY OVERVIEW:

US Coffee Shop market size: $47.5 billion (2024)
Annual growth rate: 4.2% (2019-2024)
Projected growth: 3.8% through 2029

Seattle Metro specifically:
- ~2,500 coffee shops
- Highest per-capita consumption in US
- 3.4 coffee shops per 10,000 residents (national avg: 2.1)
- Market considered "mature but still growing"

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SEATTLE AREA POPULATION DATA:

                    Population    5yr Growth    Med Income
Seattle proper      749,000       +8.2%         $110,000
Bellevue            151,000       +12.4%        $135,000
Kirkland            93,000        +11.1%        $128,000
Redmond             76,000        +15.3%        $142,000

Eastside total:     ~400,000      +12.8%        $134,000

University District (est): 35,000 permanent + 45,000 students

Key insight: Eastside growing faster than Seattle proper

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CONSUMER TRENDS:

% of Americans who drink coffee daily: 66%
% who visit coffee shop weekly: 41%
Avg spend per visit: $5.50
Specialty coffee share of market: 59% (up from 44% in 2015)

What customers want (survey data):
1. Quality of coffee - 78%
2. Convenience/speed - 62%
3. Atmosphere - 54%
4. Food options - 48%
5. WiFi/workspace - 43%
6. Loyalty programs - 38%

Willingness to pay premium for local/independent: 67%

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COMPETITOR DENSITY BY NEIGHBORHOOD:

(coffee shops within 0.5 mile radius of potential sites)

                    Specialty    Chain    Total    Density*
Main St, Bellevue   4            6        10       High
Crossroads          2            4        6        Medium
U District          5            8        13       Very High
Ballard (FYI)       7            5        12       Very High
West Seattle        2            3        5        Low

*Density relative to foot traffic/population

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EASTSIDE SPECIFIC DATA:

Tech worker population: ~180,000
Average tech worker coffee spend: $8.20/day
Remote/hybrid workers: 52% (potential all-day customers)

Eastside coffee market estimated: $85M annually
Specialty share: 45% ($38M)
Growth rate: 6.2% (faster than overall market)

Top competitors on Eastside:
- Starbucks Reserve (5 locations)
- Peet's (3 locations)
- Victrola (2 locations)
- Various independent

GAP: Premium independent with strong brand presence

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DATA FOR CHARTS:

1. Market Size Comparison ($ millions annual)
   Seattle: $412M
   Eastside: $85M
   U District: $18M

2. Growth Rates (5-year CAGR)
   US Coffee Market: 4.2%
   Seattle Metro: 4.8%
   Eastside: 6.2%
   Specialty segment: 7.1%

3. Consumer Priorities (% ranking as top factor)
   Quality: 78%
   Speed: 62%
   Atmosphere: 54%
   Food: 48%
   Workspace: 43%

4. Eastside Demographics
   Median Income: $134K
   Population Growth: 12.8%
   Tech Workers: 180K
   Hybrid Workers: 52%

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TODO:
- Find more granular data by specific zip codes
- Get foot traffic counts for specific streets
- Survey our current customers about second location
